From the earliest of times, signs have been central to trade, industry and commerce, evolving from crude etchings that told stories, to much shorter forms that signified a place or the purpose of an establishment. While technology has brought in the “information age” and with it a shift away from “brick and mortar” establishments and towards virtual ones, the sign, physical or digital, and its importance for industry, remains.
http://www.examiner.com/article/a-brief-history-of-the-sign-industry
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