Tuesday, June 24, 2014

If You Missed it Earlier


Check out this aritcle to find out where did signage begin. Historians speculate that the earliest signs were drawings etched on cave walls of tribal artisans to attract business. So for example, someone making bows or utensils could've created a visual cue - a sign - on their cave to draw customers, so historians believe.
http://www.artipot.com/articles/1748778/a-brief-history-of-the-sign-industry.htm

Thursday, June 19, 2014

Timeless tips to attract more customers


What’s behind door number three? The answer to that is the proverbial determining factor in whether or not a customer walks through your front doors or a competitor’s. Whatever your business or budget, great signs are the best – and most cost-effective – way to draw customers to you.
http://www.examiner.com/article/timeless-tips-to-attract-more-customers

Monday, June 16, 2014

Friday, June 13, 2014

5 Marketing Tips for the Optical Practice


Many medical practitioners may cringe at the words marketing or advertising, which can evoke images of annoying infomercials, newspaper ads, mailers, cheesy billboard ads, or other less-than-desir...
https://www.apsense.com/article/top-5-marketing-tips-for-the-optical-practice.html

Thursday, June 12, 2014

Saturday, June 7, 2014

A brief history of the sign industry


From the earliest of times, signs have been central to trade, industry and commerce, evolving from crude etchings that told stories, to much shorter forms that signified a place or the purpose of an establishment. While technology has brought in the “information age” and with it a shift away from “brick and mortar” establishments and towards virtual ones, the sign, physical or digital, and its importance for industry, remains.
http://www.examiner.com/article/a-brief-history-of-the-sign-industry

Thursday, June 5, 2014

Radiant Orchid is Color of the Year


There’s a jaunty and rambling line delivered by the actress Meryl Streep, portraying a character “loosely” based on the infamously acerbic Anna Wintour, editor of Vogue. In that line, she launches into a rant that connects an incredulously broad range of social-political events with the emergence of a particular color in the fashion palette. While it may seem far-fetched, it did make for an intriguing proposition: if social-political events shape commercial color, might color also shape social-political landscapes?
http://bluepondsigns.com/blog/pantones-color-of-the-year-radiant-orchid-to-brighten-commercial-signage/

Friday, May 30, 2014

Great Business Blog


Sharing a great business blog that discusses varieties of topics like designing creative wall lobby signs or top 5 marketing tips.
http://businessmodelpattern.com/designing-creative-wall-lobby-for-various-industry-signs/

Monday, May 19, 2014

Vote Solar Banner Signage

Vote Solar is a nonprofit grassroots organization working to foster economic opportunity, promote energy security and fight climate change by making solar a mainstream energy resource. They work at the state level all across the country to support the programs necessary to re-power the grid with sunshine. Blue Pond Signs had the chance to design and crate a series of banner signs for the annual Equinox Fundraiser hosted by Vote Solar.
http://bluepondsigns.com/blog/customer-spotlight-vote-solar-banner-signage/

Thursday, May 15, 2014

5 Marketing Tips

Any activity that can advance your practice’s goals, is worth pursuing, whether that be increasing revenues, cutting off new competitors, sustaining market share, improving payer patterns, introducing new services and providers, entering new markets or minimizing negative publicity (for your practice or your type of service).
http://www.examiner.com/article/top-5-marketing-tips-for-the-optical-practice

Tuesday, May 13, 2014

What Do You Know About Commerical Signage?

In this article, the author writes about a vigorous debate is underway about whether or not digital commercial signs are appropriate in the commercial/residential district. in Liberty Village.
http://www.artipot.com/articles/1688244/conscious-commercial-signage.htm

Friday, May 9, 2014

Is There a Relationship Between Your Business Sign and the Brand?

Strong sign designs often reflect the business brand. They may weave the company logo into the design or the sign may be the actual logo. Think of the best signs in your city or some of the most recognizable signs in advertising history like the celebrate Holiday Inn signs or McDonald's golden arch signs.
http://www.artipot.com/articles/1713974/the-relationship-between-your-business-sign-and-your-brand.htm