Tuesday, June 24, 2014

If You Missed it Earlier

Check out this aritcle to find out where did signage begin. Historians speculate that the earliest signs were drawings etched on cave walls of tribal artisans to attract business. So for example, someone making bows or utensils could've created a visual cue - a sign - on their cave to draw customers, so historians believe.

Thursday, June 19, 2014

Timeless tips to attract more customers

What’s behind door number three? The answer to that is the proverbial determining factor in whether or not a customer walks through your front doors or a competitor’s. Whatever your business or budget, great signs are the best – and most cost-effective – way to draw customers to you.

Monday, June 16, 2014

Friday, June 13, 2014

5 Marketing Tips for the Optical Practice

Many medical practitioners may cringe at the words marketing or advertising, which can evoke images of annoying infomercials, newspaper ads, mailers, cheesy billboard ads, or other less-than-desir...

Thursday, June 12, 2014

Saturday, June 7, 2014

A brief history of the sign industry

From the earliest of times, signs have been central to trade, industry and commerce, evolving from crude etchings that told stories, to much shorter forms that signified a place or the purpose of an establishment. While technology has brought in the “information age” and with it a shift away from “brick and mortar” establishments and towards virtual ones, the sign, physical or digital, and its importance for industry, remains.

Thursday, June 5, 2014

Radiant Orchid is Color of the Year

There’s a jaunty and rambling line delivered by the actress Meryl Streep, portraying a character “loosely” based on the infamously acerbic Anna Wintour, editor of Vogue. In that line, she launches into a rant that connects an incredulously broad range of social-political events with the emergence of a particular color in the fashion palette. While it may seem far-fetched, it did make for an intriguing proposition: if social-political events shape commercial color, might color also shape social-political landscapes?