While your company may not have plans to erect a pyramid anytime soon, the legacy that you will leave can be greatly augmented by the careful consideration of color scheme in your brand design. This is particularly the case in our information-saturated and ADD-ridden society – color can aid in memory recall, stimulate the senses, and convey meaning at the most subliminal and primal levels. For this reason, the color choices of large companies are consistently based on color psychology, rather than an executive’s favorite color.
http://www.apsense.com/article/how-to-choose-the-right-color-schemes-for-your-custom-business-sign.html
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