Thursday, March 13, 2014

Business Sign and Your Brand

Strong sign designs often reflect the business brand. They may weave the company logo into the design or the sign may be the actual logo. Think of the best signs in your city or some of the most recognizable signs in advertising history like the celebrate Holiday Inn signs or McDonald's golden arch signs. The sign supports the brand and its logo and ties, in its concrete way, ties the advertising together with imagery that reinforces who that business is and what it does.

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